Level up your powder coating game! Hosted by husband & wife team, Ross & Kim Scott. The RossKote Podcast is for custom coaters by custom coaters. They are out to help this niche audience learn industry secrets, discover new products & meet influencers to grow their powder coater business. Their weekly episodes, along with news & bonus content, bridge gaps in the industry by providing exciting topics that are informative & educational. It’s a life hacker’s guide to powder coating!
Episode 34: Google & Facebook Ads Do They really Ad Up?
Doing the math: on google+FB ads. Does it add up? We get an update on social media with our resident social media expert Danielle Miller who comes on today to talk about Return On Ad Spend, how much to pay per click & developing audiences. Also, what are keywords, how do you find them & why do you need them? But first, we give shoutouts to some of our first patrons of the show, thank a local powder coater for my Mother’s Day gift. And finally, the Coaterbiz giveaway is back! Get ready to level up your powder coater game!
Grounding properly can solve many of the problems in coating. In fact, it’s the difference between being a master of tasks or being a servant to a taskmaster. How will you ever know your coatings are good until you get it just right? Fear not the reaper, my friends we’ve got John Cole President of Parker Ionics to decipher the code to great ground. He answers your live questions from my group posts on Facebook. Plus we get a hat tip from this market maker about our podcast and the impression it’s making in the industry. Get ready to level up your powder coater game.